ApeCoin yacht club has managed to amass tons of followership as many high-end celebrities and investors are really showing interest in becoming members of this esteemed NFT-based club, which allows you to have NFT tokens of different apes and an ability to customize them however you want. Recently the brand ambassador of fashion, Gucci, has announced that it will be accepting payment from customers in the form of ApeCoin, the native token of the Bored Ape Yacht Club.
You might not be amazed at this piece of news as the practice has already become mainstream. People are drawn toward cryptocurrencies and the fantasies these exhibit in the form of complete anonymity and decentralization. These same people are the users and buyers of expensive brands, so the brands themselves had to find some sort of affiliation with these crypto tokens to sustain their business, and the same thing is happening here; nothing new.
Multiple luxury brands in the past have announced an affiliation with all sorts of crypto tokens; not only are these brands allowing their customers to pay for products and services with their favorite crypto, but they are also redeeming amazing rewards and coupons from these businesses.
Gucci will Facilitate Crypto Payments via BitPay
Gucci made the announcement on their official payment account about the recent affiliation with Yuga Labs, the company behind the upheaval of the Bored Ape Yacht Club. The fashion brand is not new to this kind of marketing as it has previously announced an affiliation with tons of tokens to begin with. The most popular ones are Ether, Bitcoin, Litecoin, Shiba Inu, Dogecoin, and now Apecoin.
BitPay, on the other hand, would solely act as a payment mediator between all these varieties of cryptocurrencies and the user carrying them for paying for products and services from Gucci. It was also announced in the news that Gucci will only select these coins as payment options at select stores in the country; not every outlet has the proper tools to facilitate the crypto customers just yet.